This guide compares 13 workplace personality testing platforms across five key dimensions to help you choose the right solution for your team's needs and budget.
Reading time: 15 minutes
Gregory Park, Ph.D.
Author
The workplace personality testing market has exploded in recent years, and dozens of platforms provide solutions to help companies understand their people better.
But what looks like a simple category is actually quite complex. Different solutions are built for different purposes, budgets, and company needs. A platform made for screening job candidates works very differently from one built for executive coaching. Yet both might just be called “personality tests.”
This guide helps you understand the wide range of options in the B2B personality assessment space. To make comparisons easier, you’ll find each solution described along five dimensions:
Many platforms work for multiple purposes, but knowing the main focus helps predict where they work best and where they might not. A platform built mainly for hiring might have team development features, but the experience will likely be designed for picking candidates rather than ongoing team conversations.
The following analysis looks at each platform across these five areas. This helps you find solutions that match your specific needs instead of getting distracted by marketing claims or surface-level feature lists.
NOTE: This list represents a selection of major platforms and may be updated periodically with new options.
TraitLab Pro is a personality assessment solution offered by TraitLab. TraitLab Pro provides research-backed insights to managers, HR professionals, coaches, and other professionals using personality assessments within organizations.
Assessment: TraitLab Pro allows customizable assessments that can mix and match six areas: Personality Traits, Strengths, Working Style, Interpersonal Style, Jungian Typology, and Enneagram Typology. Each area is assessed using research-validated measurements and well-established models (e.g., Big Five). TraitLab Pro also offers a proprietary “compact” assessment that combines all six areas into a shortened, 20-minute assessment.
User Experience: Assessments take between 10-60 minutes to complete, depending on how the assessment is customized. Test takers can complete the assessment on mobile or desktop devices, and all questions are short multiple choice items. Test takers receive their results immediately upon completion, and administrators can also receive results immediately if the results are shared.
Implementation: TraitLab Pro is a completely self-serve platform. Customers can create a free TraitLab Pro account, then purchase, customize, and distribute assessments at any scale. Results are delivered immediately to test takers and administrators through a mobile-friendly platform. Administrators can view and compare results from all test takers through a administrator portal.
Pricing: TraitLab Pro uses a credit-based system where each credit covers one assessment. Credits cost $49 each for small purchases, decreasing to $24 per credit for bulk purchases of 100 or more. Complete pricing details are available in the TraitLab Pro credits and pricing documentation.
Use Cases: Employee Development & Team Building for helping teams understand each member’s personality, strengths, and interests; Coaching & Professional Development for providing coaches and consultants with detailed personality assessments for their clients.
Learn more at traitlab.com/pro.
Aon is a global professional services firm that providing risk management, insurance brokerage, and human capital solutions across two key areas. Headquartered in London with major operations in Chicago, the company employs over 66,000-85,000 people across 120 countries, serving clients across industries including aerospace, financial services, healthcare, technology, and manufacturing.
Assessment: Aon uses ADEPT-15, a proprietary model of personality. This model includes 15 aspects of personality and six work styles.
User Experience: Assessment takers complete a 25-minute assessment on mobile or desktop devices.
Implementation: Aon’s assessments integrate with over 80 Applicant Tracking Systems (ATS) and are designed for enterprise deployment. The platform follows a contact-based sales model for implementation details and support offerings.
Pricing: Aon follows a contact-only pricing model where organizations must reach out to their sales team for custom quotes. No publicly available pricing information is provided on their website, following the typical enterprise approach of tailored pricing based on organizational needs and assessment volume.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction.
Learn more at aon.com.
Big 5 Assessments provider of online pre-employment assessments and recruitment software, based in Oxford, UK. The company provides acloud-based assessment platform for assessing personality traits, cognitive ability, attitudes, and engagement.
Assessment: Big 5 Assessments’ Personality Questionnaire measures the Big Five traits (openness, conscientiousness, extraversion, agreeableness, and emotional stability), with the goal of identifying personality mismatches that can lead to employee turnover and underperformance.
Implementation: Big 5 Assessments operates through a demo-based sales model where potential customers must contact them to view demonstrations and request free trials, rather than offering direct self-service purchasing. Implementation requires no formal training or expert qualifications, with users able to get started the same day using Quick Start Guides and brief online tutorials, supported by unlimited free access to account managers. The company sets up accounts after discovery calls and offers a free plan allowing assessment of up to 5 candidates monthly on their core range of assessments.
User Experience: Assessments are completed online and take between 6 to 10 minutes to complete. The platform provides visual reports and an assessment dashboard displaying candidate scores for sorting, sifting, and filtering. Results are also delivered via PDF report after assessment completion.
Pricing: Big 5 Assessments uses unit-based pricing starting at minimum purchases of 5 units for £500, with each unit covering one candidate and including all four core assessments plus access to their complete report library. The company offers unlimited use subscriptions for organizations with high turnover or rapid growth. A free plan allows up to 5 candidate assessments monthly, and the platform offers a free trial without requiring credit card details, though specific enterprise pricing requires direct contact.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction.
Learn more at big5assessments.com.
CliftonStrengths is a strengths-based assessment developed by educational psychologist Donald Clifton while he was chairman of Gallup, Inc., originally launched as StrengthsFinder and renamed to CliftonStrengths in honor of Clifton. The assessment, now owned and operated by Gallup, identifies an individual’s top talents across 34 strength themes grouped into four domains: executing, influencing, relationship building, and strategic thinking.
Assessment: CliftonStrengths measures strengths across 34 themes with approximately 177 questions administered online, with most people completing it in 35-45 minutes. Results are available in two main formats: Top 5 themes (showing an individual’s five strongest talents) or the complete CliftonStrengths 34 profile (ranking all 34 themes).
Implementation: CliftonStrengths operates on a self-service model where individuals and organizations can purchase assessment codes directly through Gallup’s online store without requiring consultants or mandatory training. While Gallup offers optional certification programs for coaches who want to become Gallup-Certified Strengths Coaches, these are not required for basic assessment usage.
User Experience: The assessment is administered online through Gallup Access platform and can be completed on computers, tablets, or mobile phones. Each statement pair has a 20-second response time limit to ensure accuracy. Upon completion, test takers receive reports and access to additional development resources through the Gallup Access platform.
Pricing: CliftonStrengths Top 5 costs $24.99 for digital access or $39.99 when bundled with the book, while the complete CliftonStrengths 34 assessment costs $59.99. Student versions are available at $24.99, and educators receive 20% discounts when purchasing access codes for students. Optional Gallup coach certification and education courses range from $3,000-$7,700.
Use Cases: Employee Development & Team Building for helping teams understand each member’s top strengths; Coaching & Professional Development for providing coaches and consultants with strengths assessments for their clients.
Learn more at gallup.com/cliftonstrengths.
Development Dimensions International (DDI) is a leadership development consultancy headquartered in Pittsburgh, Pennsylvania, with over 1,100 employees across 42 offices in 26 countries, founded in 1970. DDI focuses on leadership assessment, development, and succession solutions for enterprise clients.
Assessment: DDI offers the Leadership Personality Insights Inventory, a 15-minute personality assessment that provides insights into leadership styles and personal impact. The company’s website does not specify which personality framework or psychological model underlies their assessments, nor does it detail the specific traits or dimensions measured.
Implementation: Personality assessments are integrated into DDI’s subscription-based leadership development programs and can be combined with live training sessions. The website provides limited information about the technical implementation process or integration capabilities with existing HR systems.
User Experience: The Leadership Personality Insights assessment takes approximately 15 minutes to complete and generates personalized reports showing how personality traits impact leadership effectiveness. Specific details about the user interface, question format, or assessment experience are not provided on the website.
Pricing: DDI follows an enterprise contact-only pricing model through their subscription services. No pricing information, subscription costs, or per-assessment fees are disclosed on their website, requiring direct contact with their sales team for quotes.
Use Cases: Leadership Development & Succession Planning for developing management and executive capabilities, or focus on identifying future leaders and planning career paths.
Learn more at ddi.com.
Everything DiSC is a workplace personality assessment platform published by John Wiley & Sons (Wiley), headquartered in Hoboken, New Jersey.
Assessment: Everything DiSC uses the proprietary DiSC model of personality, which summarizes personality by four basic behavioral styles: Dominance, Influence, Steadiness, and Conscientiousness, with participants responding to behavioral statements on a five-point scale.
Implementation: Everything DiSC is delivered through an network of certified coaches, trainers, and consultants. While certification is not required to bring Everything DiSC to organizations, optional certification courses are available through two-week online programs that provide practitioners with deeper expertise and credentials.
User Experience: Assessments are administered online and most people receive access to their results via PDF reports. Participants receive behavioral profiles and may gain access to the Catalyst learning platform for tips and colleague comparisons. Catalyst may require additional setup.
Pricing: Individual Everything DiSC Workplace assessments cost approximately $66-$90, depending on volume. Certification programs cost approximately $3,000, with facilitation kits available separately for around $1,000.
Use Cases: Employee Development & Team Building for helping teams understand each member’s personality; Coaching & Professional Development for providing coaches and consultants with personality assessments for their clients.
Learn more at everythingdisc.com.
HighMatch (formerly Berke Assessment) provides personality and cognitive assessments for hiring purposes. HighMatch was founded in 2005 and based in Atlanta, Georgia and serves clients across various industries with pre-employment assessment solutions.
Assessment: HighMatch’s Personality Assessment measures a range of traits related to workplace behavior. The assessment include independent components for common personality traits, allowing a custom combination of trait assessments according to the needs of the client or specific role.
Implementation: HighMatch uses a consultant-led implementation model, where HighMatch consultants work with clients to build personalized assessments according to the organizational and role requirements, and assessments can later be integrated with applicant tracking systems.
User Experience: Assessments can range from 10 to 60 minutes and are accessible on mobile or desktop devices. Results are delivered through visual reports and straightforward language designed for hiring managers, along with guides containing candidate-specific questions.
Pricing: HighMatch uses a subscription model, and specific pricing is not publicly available and requires contacting the company for custom quotes.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction.
Hogan Assessments is a personality assessment and leadership development company founded in 1987 by Drs. Robert and Joyce Hogan, headquartered in Tulsa, Oklahoma. The company serves enterprise clients and focuses on assessments for hiring and talent development.
Assessment: HPI (Hogan Personality Inventory) measures “bright-side” everyday personality and how people relate to others at their best. HDS (Hogan Development Survey) measures “dark-side” derailers and risks that emerge under stress. MVPI (Motives, Values, Preferences Inventory) measures “inside” personality including core values, drivers, and motivators.
Implementation: Hogan requires mandatory certification to use their assessments, with a foundational Level 1 Workshop teaching professionals to interpret and apply the three core assessments (HPI, HDS, MVPI). Certification includes technical manuals, expert facilitators, consultant support, and assignment of a Hogan consultant to support implementation needs. Hogan operates as a business-to-business solutions provider, offering assessments primarily to organizations through direct relationships and certified distribution channels rather than individual sales.
User Experience: Each assessment (HPI, HDS, MVPI) takes 15-20 minutes to complete on average, administered through Hogan’s online assessment platform with automatic progress saving. Results must be interpreted by Hogan-certified coaches who meet with assessment participants to discuss implications and facilitate ongoing development. Assessments are typically delivered through integrated reports like the Leadership Forecast Series that combine results across all three inventories.
Pricing: Certification workshops cost approximately $2,000-$3,000, with advanced workshops available for additional fees. Individual assessment pricing varies by client needs and requires contacting Hogan directly, as they offer custom solutions rather than one-size-fits-all pricing.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction; Leadership Development & Succession Planning for developing management and executive capabilities, or focus on identifying future leaders and planning career paths.
Learn more at hoganassessments.com.
Mercer | Mettl is an online assessment platform founded in 2010 by Ketan Kapoor and Tonmoy Shingal in India, acquired by Mercer in 2018 for $40.4 million, and now headquartered in Gurugram, India with approximately 456 employees. The company serves enterprise clients with through a talent assessment platform covering personality, aptitude, technical, and communication skills testing.
Assessment: Mettl Personality Inventory (MPI) measures personality traits based on the Five Factor Model, expanded into 26 scales that map to behavioral competencies. Mettl Dark Personality Inventory (MDPI) assess “dark” personality traits including opportunism, self-obsession, insensitivity, temperamental behavior, impulsiveness, and thrill-seeking. In addition, the Mettl platform several other ready-to-use assessments with question banks for measuring various work-related skills.
Implementation: Mercer | Mettl operates through a consultative sales approach with dedicated account managers providing customized solutions, onboarding support, and integration with existing HR systems and applicant tracking systems.
User Experience: Assessments are administered through an online platform. The MPI takes between 15-20 minutes and consists of 80 multiple choice items.
Pricing: Specific pricing details are not disclosed, requiring direct contact for quotes. Mercer | Mettl uses an enterprise sales model with customized pricing based on organizational requirements and assessment volumes.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction.
Learn more at mettl.com.
PAR Inc. (Psychological Assessment Resources) is a publisher of psychological assessments, founded in 1978 and headquartered in Lutz, Florida. PAR serves mental health professionals, psychologists, and counselors with assessment instruments across clinical, educational, and organizational settings.
Assessment: NEO (Five Factor Model) for non-clinical personality assessment and WSA (Workplace Style Assessment) for understanding job preferences and approaches to work challenges.
Implementation: Assessment packages can be ordered through the PAR website. Assessments can be administered and interpreted by individuals who meet PAR qualifications. Assessments can be purchased and delivered through PAR’s online platform, PARiConnect.
User Experience: Assessments take 5-30 minutes and are available in print or online formats.
Pricing: NEO kits start at $604 and WSA kits start at $224. Kits include manuals, interpretation guides, and individual assessments.
Use Cases:: Coaching & Professional Development for providing coaches and consultants with personality assessments for their clients. Unlike many B2B assessment solutions that directly serve an organization, PAR provides assessment tools to coaches, psychologists, and consultants who may apply them within an organization.
Learn more at parinc.com.
The Predictive Index is a talent optimization platform founded in 1955 and headquartered in Westwood, Massachusetts. The Predictive Index serves enterprise clients, and focuses on behavioral assessments, hiring tools, and leadership development solutions.
Assessment: The PI Behavioral Assessment is an untimed assessment of four behavioral drives: dominance (drive to exert influence), extraversion (drive for social interaction), patience (drive for consistency and stability), and formality (drive to conform to rules and structure). Results are presented in terms of Reference Profiles describing patterns of workplace behavior.
Implementation: PI uses a network of certified partners and consultants who guide organizations through implementation, providing training workshops, expert consulting, and ongoing support. While training workshops and certification programs are available to maximize platform usage, they are not mandatory for basic implementation.
User Experience: The PI Behavioral Assessment is administered online and takes an average of six minutes to complete, and test takers can complete the assessment on computers, tablets, or mobile phones. Results are presented graphically as behavioral patterns and must be interpreted by trained PI practitioners, who utilize the data for hiring, coaching, and employee development rather than providing direct feedback to assessment takers.
Pricing: PI’s annual subscription plans start at approximately $4,950-$9,950. Specific enterprise pricing is not publicly disclosed and requires contacting their sales team for custom quotes. Training workshops are available separately at $750 per workshop, with bundle discounts available based on package size and number of attendees. Third-party PI training providers offer certification workshops ranging from $1,400 for one-day sessions to $2,400 for two-day certification programs.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction; Employee Development & Team Building for helping teams understand each member’s personality and working style.
Learn more at predictiveindex.com.
Saville Assessment is an international psychometric assessment company founded in 2004 by Peter Saville, headquartered in New Malden, Greater London. The company specializes in workplace talent assessment tools including personality questionnaires, aptitude tests, and situational judgment tests.
Assessment: Saville Assessment’s Wave personality questionnaires use a framework of 4 clusters, 12 sections, 36 dimensions, and 108 facets of personality. The Wave series comes in two main versions: Wave Professional Styles (comprehensive assessment for selection and development) and Wave Focus Styles (shorter version for large-scale volume recruitment screening).
Implementation: Saville Assessment operates through two models: a managed service where their consultants administer assessments with dedicated account management and 7-day support, or clients can purchase their own branded Oasys platform for self-administration. Training is required for many assessments to ensure proper administration and interpretation.
User Experience: Wave personality questionnaires ask test takers to rate statements about work, personality, and behavior on a 9-point scale. Assessments are administered online with no time limits, though Wave Professional Styles typically takes around 40 minutes to complete while Wave Focus Styles takes approximately 13 minutes. Test takers receive assessment invitations via email and can access the Oasys platform. Assessments can be completed on mobile devices or desktops.
Pricing: Saville Assessment uses a pay-per-use model with no annual license fees or usage requirements. The Oasys platform requires an initial setup fee (amount not publicly disclosed) but provides cheaper per-assessment costs compared to Bureau services. Training courses are required for proper assessment administration. Specific pricing varies by assessment type and volume, requiring direct contact with their sales team for customized quotes and pricing structure details.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction; Employee Development & Team Building for helping teams understand each member’s personality and working style.
Learn more at savilleassessment.com.
Thomas International is a talent assessment platform provider founded in 1981 and headquartered in Marlow, UK. The company specializes in online psychometric assessments, consulting, and related services for recruitment, development, and retention decisions.
Assessment: Thomas International’s Workplace Personality Assessment (also known as HPTI) is built on the Big Five psychological model, measuring five core traits (openness, conscientiousness, extraversion, agreeableness, and emotional stability) and that influence how people think, work, and interact in the workplace.
Implementation: Thomas International operates through a contact-based sales model where customers must submit inquiry forms to arrange demos, with implementation involving customer success manager support and ATS integration assistance managed by Thomas consultants. Organizations are encouraged to complete Thomas accreditation training to properly administer, interpret, and provide feedback on assessments. Accreditation is considered essential for implementation, with Foundation and Accreditation courses available through virtual classrooms, in-house sessions, or workshops, ensuring users understand the psychology and proper application of assessments in workplace contexts. For organizations requiring deeper control, Thomas offers “Assess Accredited,” a comprehensive platform that requires certification but allows organizations to conduct their own psychometric assessments without external consultants.
User Experience: Assessments are online and mobile-accessible, and takes about 10 minutes to complete. Results are delivered through visual reports, with Thomas AI providing role-specific guidance for hiring and development decisions. Candidates receive assessment invites and can complete the assessment on any device.
Pricing: Thomas International does not display pricing on their website, requiring direct contact for custom quotes based on organizational needs and assessment volumes. Training and accreditation courses are available with prices starting from $600, offering Foundation and Accreditation levels. The platform does not offer a free version or free trial, with all pricing requiring consultation through their contact-based sales model.
Use Cases:: Pre-employment Screening & Hiring for candidate selection and job fit prediction; Employee Development & Team Building for helping teams understand each member’s personality and working style.
Learn more at thomas.co.
